OFFICIAL RULES – NO PURCHASE NECESSARY TO WIN.  Void where prohibited.

1) HOW TO ENTER:  Between February 26th and March 9th, 2009, registered members of PineCone Research are automatically entered into the prize drawing by completing and submitting online a survey. NO PURCHASE NECESSARY. If a member does not want to complete and submit a survey online, the member may enter the sweepstakes by mail by printing their name, complete address, and email address, on a 3 1/2" x 5" piece of paper, and mailing to PineCone Research, 160 McNabb Street, Markham, Ontario, L3R 4B8, Attn: Karen Scott, which must be received by March 13th, 2009, the Contest Close Date.  Limit one entry per member per survey/draw.

2) PRIZES:  There will be one (1) prize of $500 CDN, two (2) prizes of $250 CDN and ten (10) prizes of $100CDN, each to be awarded across the regions of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec.  No substitution or transfer of prizes permitted. One prize per person, household, or address will be awarded.

3) PRIZE DRAWING:  A random draw will take place on March 20th, 2009 at 12:00pm at PineCone Research, 160 McNabb Street, Markham, Ontario, L3R 4B8, from all eligible transmission entries and mail-in entries received during the Sweepstakes period. The Independent Judge’s decisions are final on issues relating to this Sweepstakes.  In order to win, the selected entrants must first correctly answer a mathematical skill-testing question to be administered by mail, and will be required to sign a standard Contest Declaration and Release Form confirming compliance with the Sweepstakes rules. The Declaration and Release Forms must be returned by the selected entrants no later than the date indicated on that form. If the Declaration is not returned within the specified time, this will render the selected entrant’s selection null and void and the independent judging organization will select another entrant. By acceptance of prize, winners consent to the use of their first name and last initial and province of residence for posting on the PineCone Research site.

4)  ELIGIBILITY:  This contest is open to all legal residents of Canada who have reached the age of majority in their province or territory of residence and who are registered PineCone Research members who participated in this final phase of the study except employees of (and persons with whom they are domiciled) PineCone Research, the independent judging organization, and any of their respective affiliates, agents, franchisees, and advertising and promotional agencies. The Contest is subject to all applicable Federal, Provincial and Municipal laws.

5)  GENERAL:  All surveys and transmission entries become the property of the Contest Sponsor. The Contest Sponsor assumes no responsibility for lost, stolen, delayed, damaged or misdirected entries or for any failure of the website during the Contest Period, for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, failure of any e-mail or entry to be received by the Contest Sponsor on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof including any injury or damage to an entrant’s or any other person’s computer related to or resulting from playing or downloading any material in the promotion. The Contest Sponsor reserves the right, in its sole discretion, to cancel or suspend the contest should a virus, bug, or other cause beyond the reasonable control of the Contest Sponsor corrupt the security or proper administration of the contest. Any attempt to deliberately damage any website or to undermine the legitimate operation of this promotion is a violation of criminal and civil laws, and should such an attempt be made, the Contest Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

6) WINNERS LIST:  Prize winners will be posted on the PineCone Research website.

Sponsor:
PineCone Research is owned by The Nielsen Company which has its corporate headquarters at 770 Broadway, New York, New York 10003.

7) CONTEST SPONSOR: PineCone Research, 160 McNabb Street, Markham, Ontario, L3R 4B8.  (Headquarters located at 50 W. Rivercenter Blvd., Covington, KY  41011, USA).          

8)  Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling.  Any litigation respecting the awarding of a prize may be submitted to the Regie only for the purpose of helping the parties reach a settlement.